PASG Brand Resources and Guidelines

Welcome to the PASG brand resource center. PASG promotes three interlocking goals: supporting research into the causes, manifestations, identification, and interventions for this condition; educating mental health and legal professionals, policy makers, and alienated parents and grandparents; and counteracting widespread misinformation regarding this topic.

The PASG Logo

High-level details on how to use the PASG logo in your marketing and media communications is included below. Please work closely with your PASG contact for detailed guidelines and approvals.

When to use the PASG logo

  • Partnerships or sponsorships with a formal agreement in place with PASG

  • Newscasts and news programming

  • Editorials

  • Books, talk shows, TV shows

  • Print publications

  • Marketing or advertising that appears on TV or online

Color

The PASG logo exists in two formats (Original Logo and Stacked Logo) with seven color variations:

Original Logo: Primary

Use a primary variation whenever possible.

Original Logo: Secondary

Use a secondary variation for accenting purposes.

Original Logo: Mono

Only use the mono variations black and white printing.

Stacked Logo: Primary

Use a primary variation whenever possible.

Stacked Logo: Secondary

Use a secondary variation for accenting purposes.

Stacked Logo: Mono

Only use the mono variations for black and white printing.

Additional brand assets

Please contact your PASG representative for organization information and approved imagery of PASG Board of Directors and more.

How to submit a brand permission request

All usage of the PASG logo requires approval. Please work closely with your PASG contact for detailed guidelines and approvals on using PASG brand assets in your marketing and media communications.

If you do not have a PASG contact, please submit a request here. Please note that we can only process requests made in English.

Legal

PASG dedicates substantial resources to the development and protection of its intellectual property. In addition to seeking registration of its trademarks and logos around the world, PASG enforces its rights against people who misuse its trademarks.

PASG’s trademarks are owned by PASG and may only be used as provided in these guidelines or with PASG’s permission. You should not use or claim rights in any trademark in a way that is confusingly similar to or dilutive of PASG’s trademarks, including as, or as any part of, a trademark. Do not use PASG’s trademarks for anything that would be inconsistent with PASG’s Community Standards.

We may revoke permission to use PASG’s trademarks at any time. PASG reserves the right to withhold approval of content that it considers inconsistent with the PASG brand.